High competition in Sparkling Water Market

If you are looking for a non-alcoholic beverage, but you want to avoid unhealthy soda drinks, sparkling water can be an option for you. Sparkling water is natural mineral-infused water that gives you the same sensation as drinking soda, also saves you from consuming added sugar and calories. It has been introduced decades ago, gained major popularity in the past five to six-year. The market is anticipated to grow at a CAGR of 11.7% during 2021-2027.

Over a period, sparkling water has seen as a strong alternative to soda. Moreover, it has fewer health benefits like weight management & improved digestion, reduce cholesterol and sugar level, thus marking a strong position in non-alcoholic beverage categories. As per Statista, since 2010, soda intake in the United States has decreased by nearly 15% per capita, indicating that customers are moving away from sugary soda in favor of healthier alternatives. Union of European Beverages Associations, between 2015 and 2019, the soft drinks industry in Europe reduced added sugars in drinks by an average of 14.6%, leading to a total reduction of 26% since 2000.

Although natural/mineral sparkling water acquires higher health benefits due to the presence of natural minerals such as sodium, magnesium and calcium. Flavored variety is gaining immense popularity among youths.  Among various flavors, caffeinated variety is gaining extreme popularity and is anticipated to grow at a CAGR of 12.7% through 2027. Caffeine helps in stimulates the nervous system by reducing fatigue and increasing concentration and alertness. Thus, emerging as a strong replacement for non-alcoholic energy drinks.

The first step in the market was taken by Perrier, which was later acquired by Nestlé in 1992. Although there are many brands in the market since then, however, with its vast experience in the field, Perrier still holds a major chunk in the market share. Some other leading brands include Spindrift, Waterloo, San Pellegrino, Pepsico, and La Croix.  The constant product innovation by these players will continue to grab the attention of the consumers thus boosting the market growth. Some of the latest game-changing innovations include:

  • In May 2019, La Croix launched a new flavour HI-Biscus in its category.
  • In March 2020, Coca-Cola, North America, has launched its new sparkling water brand, Aha. Aha has replaced the Dasani sparkling water at the retailers.
  • In March 2021, Nestle’s US Perrier range announce the launch of Energize, caffeinated sparkling water. With this, the company has presented its first line of carbonated energy beverages.
  • In May 2021, PepsiCo has launched Soulboost, an enhanced sparkling water beverage made with real juice and functional ingredients. Currently, Soulboost is available on Amazon only.

The sparkling water market is witnessing a constant innovation in terms of flavours however, the future is said to be held by caffeinated sparkling water. The increasing adoption is backed by the health benefits of the products, whereas it also satisfies one’s need for caffeine sourcing from natural origin. In 2020, among the flavoured category, caffeinated sparkling water held more than 80% market share. To satisfy rising demands manufacturers are trying to launch new variants of the product with caffeine in it. Other flavours with the highest demand are cucumber, berry, orange and lemon flavours .

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