Global Fitness Apps Market

Fitness Apps have become the most popular technological tool which people use to achieve a fit lifestyle. The benefit of fitness apps is that they show user’s progress through visualizing tools. Visualizing progress in a graph presents clear data in terms of how long it takes to reach goals, which week’s user did well, and so on. Nowadays mobile devices are equipped with various sensors to track user activity, these applications acquire data from mobile sensors and help users to keep track of their heart rate, amount of calories lost provides insight to lose weight, gain proper nutrition. Fitness apps have been beneficial to keep people motivated by offering personalized routines, creating competition among family and friends, and offering things like rewards. Increasing health consciousness is one of the major factors responsible for the high CAGR of the market. The market is developing and expanding due to decreased cost of application, the growing rate of obesity, and diseases associated with it, various products launch by companies like in 2016, Apple launched the Nike+ smartwatch in collaboration with Nike. This watch has an inbuilt GPS that tracks your pace, distance covered, and routes even without the phone. This market has the opportunity to grow more as the disposable income of households is increasing and they are becoming more health-conscious, for that they are ready to pay higher prices. However, in the market, there are some easily available low-quality applications that give misleading information to the customers which can be hazardous to their health.

Global Fitness Apps Market is valued at approximately USD 2.27 billion in 2018 and is anticipated to grow with a healthy growth rate of more than 29.0% over the forecast period 2019-2026 and is estimated to reach USD 17.41 billion by 2026.

The regional analysis of the Global Fitness Apps market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading/significant region across the world in terms of market share owing to the rising demand for fitness apps among its end-users in the region due to rising per capita consumption of fast foods and obesity in the region. Europe contributes a reasonable growth in the global fitness app market during the forecast period Asia-Pacific is also anticipated to exhibit the highest growth rate / CAGR over the forecast period 2019-2026 due to increased awareness regarding weight loss, fitness, benefits of eating healthy food.

Market players included in this report are Motorola Mobility LLC, Grandapps, Fitbit, Myfitness Pal, Inc., Azumio, and Under Armour

The detailed segments and sub-segment of the market are explained below:

By Type: Workout and Exercise Applications, Nutrition Applications, Activity Tracking Applications

By Platforms: Smartphones, Tablets, Wearables

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Bizwit Research & Consulting LLP