For multiple athletic activities such as jogging, hiking, surfing, dance, water aerobics, yoga, and cycling, sportswear is clothing worn. In certain tasks, activity-specific apparel is used for convenience, functional, and health purposes. Fitness and yoga Apparel fabrics are the advanced lightweight materials that support the wearer during exercise. The market growth is primarily driven by increasing disposable income and a rise in the number of people especially women in fitness activities. Most of these people prefer comfortable, trendy ad quality wear while performing their activities and the rising disposable incomes support them to buy fitness and yoga wear. Moreover, rising health consciousness among the working professionals due to the changing lifestyle and higher work stress has led people to adopt yoga activities which therefore increases the adoption of fitness and yoga wear. Furthermore, the major companies in the market are introducing products with enhanced comfort and vibrant colors to attract women who are the main consumers of the product. Some technological advancements in fitness and yoga wear include the use of nanotechnology fabrics. For instance, DuPont Advanced Materials launched two garments in August 2017 based on DuPont Intexar, a smart athletic apparel platform at Salt Lake City, Utah, the U.S. Both garments have capabilities to capture real-time body data such as real-time ECG depending on the wearer‘s activities. In recent years, there has been a large growth in the number of women participating in physical events, such as yoga and Zumba. For instance, according to the Bureau of Labor Statistics, around 19 percent of the U.S. population was engaged in sports and exercise each day in 2017. Male participation was higher (20.2 percent) than the participation rate of women (17.8 percent). This included participation in sports, exercise, and other active leisure activities.
Global Fitness and Yoga Wear Market is valued at approximately USD 31.4 Billion in 2018 and is anticipated to grow with a healthy growth rate of more than 5.9% over the forecast period 2019-2026 and is estimated to reach USD 50.6 Billion by 2026.
The regional analysis of the Global Fitness and Yoga Wear Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and the Rest of the World. Owing to the emergence of Asia Pacific as a major manufacturing hub and the growth of e-commerce in the region, the Asia Pacific is projected to hold a significant share of the global market during the forecast period (2020-2027).
Major market players included in this report are Nike Inc, Adidas AG, Under Armour Inc, The Columbia Sportswear Company, Puma SE, V.F.Corporation, Anta Sports Products Limited, Old Navy, Amer Sports Oyj, and Mizuno Corporation.
The detailed segments and sub-segment of the market are explained below:
By Product Type: Organic Cotton, Recycled Materials, Others
By End-Use: Professional Athletic, Amateur Sport
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