Diaper manufacturers are seeing an increase in demand due to population growth, especially in developed countries. To offer better security and safety, parents are now searching for luxury items. Therefore, suppliers of diapers concentrate on making diapers that have highly absorbent and leak-proof diapers. Diaper style advances are also gaining traction as diaper makers are focused on producing more easily absorbable diapers. New fabrics are being used to produce diapers that can easily absorb and over a long period of time give dryness. Moreover, diapers for night and day use are also different, for instance, diapers for night use have an extra layer of absorbent as it is worn for a long time as compared to the diaper worn during the daytime. The high supply of disposable diapers is projected to increase the growth of the sub-segments over the forecast era, along with the related convenience factor. The demand for natural and hygienic goods is pushing suppliers to grow bio-based disposable diapers, which are also expected to fuel consumer demand. This is due to the rise in countries, such as the United States, Germany, France, and the United Kingdom, of several private label labels. Over the coming years, R&D initiatives aimed at the production of new goods are also likely to spur market growth. The e-commerce industry has been fueled by the growing influx of Internet users as an efficient delivery platform for consumer products, which in turn offers multiple growth opportunities for the baby diaper industry. Various manufacturers of baby diapers are adopting the strategy of merger and acquisition to enhance the product portfolio and to gain a consumer base. For instance, in July 2019, Pampers launched wearable devices with a new “connected care system” called Lumi that tracks babies’ activity through a sensor that attaches to diapers.
Global Baby Diapers Market is valued approximately at USD 52.64 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 6.3% over the forecast period 2020-2027.
The regional analysis of the global Baby Diapers Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America accounted for the largest share of the global demand for baby diapers, due to growing awareness among parents of baby hygiene and high human affluence. As they provide improved convenience over cloth diapers, disposable diapers have achieved a comparative advantage and broad adoption among U.S. consumers. In comparison, the acceptance of infant diapers in the U.S. has fueled the proliferation of safe, organic, and eco-friendly products. The bank offers disposable kits for emergencies and is affiliated with several organizations which tends to further increase the market share.
Major market players included in this report are Bumkins, Fujian Shuangheng Group Co., Ltd, Hengan International, Johnson & Johnson, Kao Corporation, Kimberly-Clark Corporation, Ontex International N.V, Procter & Gamble Co, SCA Hygiene Products, and Unicharm Corporation.
The detailed segments and sub-segment of the market are:
By Product Type: Cloth Diapers, Disposable Diapers, Training Nappy, Swim Pants, Biodegradable Diapers
By Size: Small & Extra Small, Medium, Large, Extra-Large
By Age Group: Infants, Babies & Young Toddlers, Toddlers, Children above 2 years
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